Sabato 19 Novembre 2011 - ore 14.30 @



Managing change in China: a computer based simulation (in English)

Facilitator: David Trickey

Co-facilitator: Marianna Amy Crestani

This is a chance to explore some of the strategic, tactical and emotional factors in introducing a process change into a Chinese operating context. Working in Change Teams, participants will create a strategy and then implement it through taking a variety of change initiatives over a 22 week simulated timeframe. The computer simulation provides you with immediate feedback on the Chinese managers’ reactions to your actions, which respond according to Nanjing University’s research into what works (and what doesn’t work) when implementing change into Chinese corporations. Let’s be frank, most companies have a very poor record of successfully introducing change into their own organisational ‘back yard’ – what do you think the success rate is of western companies in China? Here’s your chance to get some insight into how to quickly and powerfully sensitise clients to the challenges and responses to cross-cultural change as well as building confidence in using the simulation yourself for your own practice or organisation.

The seminar will be a mix of ‘hands on’ learning together with a focus on research evidence on the organizational dynamics of change in China. It will also end with some scenes taken from a recent documentary on Italian entrepreneurs showing their approaches to implementing change in Shanghai

Please bring your laptop along to the session so that you can experiment with the simulation on the day and take away a copy to have a second chance to manage change in Chinese company after the workshop!

The workshop will be in English

Please book with our Secretary Marianna Crestani at as places are limited



David Trickey

David Trickey has been an intercultural trainer and consultant for the last 20 years for his own firm, TCO International Diversity Management. He also has a long association with SIETAR and was a founding member of SIETAR Italia. David has co-delivered programmes on Managing Change across Cultures with the developer of the simulation, Prof Albert Angehrn (Professor of Advanced Learning Technology at INSEAD Business School) for Fiat Auto, IKEA, The Scottish Executive and IVECO, as Partner of TCO International he has used it in China with mixed Chinese-Western groups for Intesa SanPaolo and has delivered briefing sessions on using the simulation to over 40 intercultural and HR consultants.


Marianna Amy Crestani

Marianna Amy Crestani has been working as an Intercultural Trainer and Consultant since 2006. Thanks to a number of collaborations with International Relocation Companies, Consultancy Companies, Universities and Large Organizations, Marianna has developed a deep understanding of the challenges that people face when transferring their technical abilities into an unfamiliar context and is able to translate this knowledge into practical cross-cultural training programs and deliveries. One of the founders of  SIETAR Italia, current Secretary General and representative for Italy in SIETAR Europa, Marianna has always focused extensively on China and Chinese culture by giving regular seminars on China in addition to providing specialized trainings to expats going to China. Marianna has recently started focusing on the challenges and opportunities of distance learning.




Via Napo Torriani, 29 Milano
(Metro Stazione Centrale) 02-6797951